Enter a search term
Cookie preferences

WLC Privacy Policy

WLC is located at 1 Slaidburn Crescent, Southport, PR9 9YF, United Kingdom.

1. Introduction

WLC is committed to protecting your personal data and respecting your privacy. This policy, together with our Auction Terms of Use and any other documents referred to in them, sets out the basis on which any personal data we collect from or about you when you use wlconlineauctions.co.uk (the "Website") will be processed by us.

This policy complies with the General Data Protection Regulation (GDPR) and other relevant UK data protection laws.

Important Notice: This service is only available to individuals aged 18 years and above. We do not knowingly collect data from children under 18.

2. Contact Details

If you have any questions regarding how we process your data or wish to exercise your rights, you can contact our Data Protection Officer (DPO) at info@wlconlineauctions.co.uk

3. Information Collection

3.1 Personal Information We Collect

  • Registration Information: First name, Last name, Email address, Mobile number, Postal address, Postcode, Country.

  • Optional Information: Company VAT number, Telephone number.

  • Auction-Related Information: Credit card details (processed securely via third parties such as Stripe, Visa and/or PayPal and not stored), Billing address, Delivery address, IP Address.

3.2 Information Collection Methods

  • Direct interactions: (e.g., registration, bids, purchases).

  • Indirect sources: (e.g., social media, email, surveys).

  • Automated means: (e.g., website transactions, IP address, browsing behavior, cookies).

3.3 Sensitive Personal Data

We do not collect any sensitive personal data (e.g., health information, political beliefs) unless you have provided explicit consent. If we ever need to collect this information, we will ask for your clear and explicit consent beforehand.

3.4 Children’s Privacy

Our services are not directed to, and we do not knowingly collect personal data from, individuals under the age of 18. If we become aware that we have inadvertently collected data from someone under 18, we will take steps to delete it as soon as possible. If you believe we may have collected data from someone under 18, please contact us immediately.

4. Legal Basis for Processing

  • Consent: When you have given clear consent for us to process your personal data for a specific purpose.

  • Contractual Necessity: Processing is necessary for the performance of a contract you are party to.

  • Legitimate Interests: Processing your data is necessary for our legitimate interests, such as improving our services and preventing fraud.

5. Use of Information

5.1 We Use Your Information To:

  • Provide and manage our services: (a) to allow You to participate in the Online Auction once You have been compelted the registration; (b) to supply You the Goods the subject of the Lot where your Bid is successful; (c) to process your payment under clause 5 for the Goods.

  • Track and analyze user behavior to improve our website and services.

  • Communicate with you about bids, auctions, and relevant updates: With your prior consent only we will send you marketing information about upcoming auctions.

  • Investigate and prevent fraud and other illegal activities: We will only give your personal information to third parties where the law either requires or allows us to do so.

  • Develop and improve our services through analytics and profiling.

  • Advertising: We may use your data for targeted advertising on platforms such as Meta (Facebook and Instagram) and LinkedIn. You can opt out of this by contacting us or by adjusting your cookie preferences.

5.2 Third-Party Integration

Our website integrates with third-party vendors (e.g., Meta, Google, Stripe), which may collect information about you independently. We recommend reviewing their privacy policies for more information about their data collection practices:

5.3 International Data Transfers

If personal data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your data.

6. Updating your Personal Information

  • Updating your Personal Information: Please update your information using your online account via our web site or, if you don’t have an online account, contact us at info@wlconlineauctions.co.uk as soon as possible after there is any change to your personal details, including your contact details.

  • Card payments: All use and storage of card data by WLC Online Auctions is in compliance with the Payment Card Industry Data Security Standard.  

7. Cookies Policy

7.1 What Are Cookies?

Cookies are small text files placed on your device by websites. They help websites function properly and collect usage information. We also use Adalyser, an analytics platform that is used to measure the response to TV advertising.

7.2 Cookies We Use

We use cookies to enhanceyour browsing experience.

  • Necessary Cookies: Required for the basic functioning of the website.

  • Marketing Cookies: Used for targeted ads and analytics.

Below is a summary of the cookies used:

Cookie Name Type Data Stored Purpose
JSESSIONID Necessary Session ID A general-purpose platform session cookie, used in websites written in JSP to maintain an anonymous user session by the server.
__adal_ses Marketing Session data Track session activity and tie user actions back to specific advertising campaigns for performance analytics.
__adal_id Marketing Device ID Uniquely identify a device.
__adal_ca Marketing Campaign data Store which advertising campaign drove a user to visit.
__adal_cw Marketing Conversion data Tie back conversion events to earlier visits.
AWSALBCORS Necessary Load balancing data Enable load balancing functionality by ensuring that user requests are consistently sent to the same server in a load-balanced environment. It also supports Cross-Origin Resource Sharing (CORS).
__zlcmid Marketing Live Chat ID Set by Live Chat widget to store the Zopim Live Chat ID, identifying a device across visits.
YSC Marketing YouTube session data Track views of embedded YouTube videos.
VISITOR_INFO1_LIVE Marketing User preferences Tracks user's preferences for YouTube videos on websites.
VISITOR_PRIVACY_METADATA Marketing Privacy metadata Store and manage the user's privacy preferences for YouTube videos embedded on websites.
__Secure-ROLLOUT_TOKEN Marketing Token Used to manage YouTube video rollout features securely.
TP.uuid Necessary Unique user ID Tracks user activities across sessions and devices.
_gcl_au Marketing Ad performance data Used by Google AdSense for experimenting with advertisement efficiency across websites.
_fbp Marketing Advertising data Used by Facebook to deliver a number of advertisement products, including real-time bidding from third-party advertisers.
_ga_1K6YVDTKGN Marketing Google Analytics data Used to distinguish users in Google Analytics.
_ga Marketing Unique user ID Related to Google Universal Analytics. This cookie distinguishes unique users by assigning a randomly generated ID.
csrftoken Necessary CSRF protection token Prevents Cross-Site Request Forgery (CSRF) attacks.
geo Necessary Geolocation data Determines the user's geographical location.
__cf_bm Necessary Bot management data Used by Cloudflare for bot management.

7.3 Managing Cookies

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website. For more information, visit:

8. Data Retention

We retain your personal information for up to 5 years from your last activity on our site. After this period, we will anonymize or delete your data.

12. Data Breach Notification

In the event of a data breach, we will notify affected individuals and the ICO within 72 hours, as required by GDPR.

9. Your Data Protection Rights

You have rights under data protection law, including:

  • Access: Request copies of your personal data.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request deletion of your personal data under certain conditions.

  • Restriction: Limit the processing of your personal data.

  • Objection: Object to processing based on legitimate interests.

  • Data Portability: Request transfer of your data to another organization or yourself.

10. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

11. Policy Review

This policy will be reviewed regularly and updated as necessary to ensure compliance with applicable laws and regulations.